FANTOM PLANET

See, the quake was the website update for Adobe Acrobat 9 Extended!

…A friend once told me, “PDF is where data goes to die.” If that holds true, then geoPDF is where maps go to die…

Word on the street is that ArcGIS 9.3 will natively export to this new Acrobat format. Schweet.

The other neat thing that I’d like to point out is the Flash embed capability for Acrobat. Could the ArcGIS Server 9.3 Flex API be embedded in the PDF for dynamic mapping?

Just forget about workflow for a moment. Is it possible?

Ok, now think of the workflow. Could it have the potential to be another SharePoint-like pain in the butt?

Adobe = Upgrade (with the potential to Fail!)
ESRI = Upgrade!
TerraGo = Fail!

I’ve been intrigued with Lisa Parks’ presentation at Where 2.0 last week. Personally, I like the topic because I study the exact same stuff in my day job—when I’m not Twittering. Yet, it had an air of ignorance in it. It was observed from a cultural studies, almost post-modern view. It might be an observation from the outside that we don’t care for, but it is interesting and a needed perspective.

So, do we think of the effect of our media? Those media that are representations of real life in spatial terms.

We could put some deep thought into this for years and months, but for any geo-types who feel like Parks gave us a bum rap, and for those who may want to challenge her assumptions about geo as a medium, then start off by reading a paper by Daniel Sui and Mike Goodchild. It’s called, “A tetradic analysis of GIS and society using McLuhan’s law of the media.”

This paper argues that GIS are increasingly becoming media for communicating various crucial social and environmental information to the general public. By reconceptualizing GIS as media, the paper conducts a detailed tetradic analysis on the social implications of GIS using Marshall McLuhan’s law of media. The analysis reveals the paradoxical and ambivalent nature of GIS technology. To make GIS fulfill democratic ideals in society, this paper calls for a shift of perspective, from viewing them as instruments for problem‐solving to viewing them as media for communication. This shift from instrumental to communicative rationality enables us to examine more critically and holistically how space, people and environment have been represented, manipulated and visualized in GIS and thus promotes a more critical and democratic GIS practice. [Emphasis mine]

For all things GeoWeb, this starts you off with some perspective where Parks was trying to come from. It did for me, and it’s probably why I’m reading books on media ecology and cultural geography of media. It’s a crazy shift for a kind of paleo/neogeography guy like myself, but just its another way of studying geography and our impact on place and people.

Understanding geo as a medium will help you realize the impact and design of your applications… As well as debating the academic film and media department’s evaluation of your lifestyle.

To quote a line from Jack Ryan:

[imitating the Admiral] “The average Rooskie, son, don’t take a dump without a plan.” Wait a minute. We don’t have to figure out how to get the crew off the sub. He’s already done that, he would have had to. All we gotta do is figure out what he’s gonna do. So how’s he gonna get the crew of the sub. They have to want to get off. How do you get a crew to want to get off a submarine? How do you get a crew to want to get off a nuclear sub…
[eureka!]

Someone doesn’t have a plan, or they’re friggin’ geniuses. Think about this. There’s going to be Google data going to ESRI users and ESRI user data will be visible to the Google indexers. That leaves us with some unanswered questions:

• What is going to be the EULA going to look like on both sides?
• Will data made w/ gData be the user’s data, or Google or ESRI’s data if it’s exposed to Google’s web?
• Will the analysis layers be indexed by Google and will they own a copy?
• Will “Big Iron GIS” users even want to expose their data to Google and the web?
• Where’s Microsoft in this? ESRI + Microsoft makes for quick and easy GIS. Does (ESRI + Microsoft) * Google = Cloud Geoprocessing? Or, Google using Microsoft server and database platforms?

Getting back to ESRI users exposing data. Some of those users don’t let that stuff out of their command line. A friend was telling me today that cities in his region are ultra resistant to sharing data with other cities. So, how does Jack get his users to expose their data?

That’s what I really want to know.

The typical ESRI user “is an expert.” Or, at least in their own mind; and they typically don’t want to be usurped in anyway. Their Matrix gets turned off like that doll house by SAP. You may get a county to do something, but local sites are going to be a pain in the butt to turn onto the web by ESRI. Unless it’s ESRI’s responsibility in the pre-nup to bring in the “trusted interlocutors” to Google.

Something is askew.

On a side note: I spoke with Lisa Parks, who spoke yesterday about slippy map makers framing spatial media context, today. She has a grad student tracking the changes to the Google license agreement almost daily. That is because it changes almost daily.

Since it is that time of year and since everyone is doing it. I might as well list my top ten dumbest predictions about our world for 2008. If they become true, I’m heading to Vegas with Dave Bouwman’s profits this time next year.

10) Election Maps. It’s election year in the States and once again we’ll be hosed with “red vs. blue” thematic maps. These maps will polarize the country early on with predicted areas of support for candidates and bringing out the nastiness of who’s right, wrong, left, up, and down.There will also be a few mashups of election supporters with breakdowns of where obese folks, intelligent designers, and Oprah/NASCAR moms are.

9) OSHA. OSHA will step in to ban the Wii and GIS. Especially after James Fee has his Wii Bowling accident before Where 2.0 and becomes unable to spell GIS anymore, let alone blog about it. GIS is banned because is causes blindness and hairy palms.

8) Maps is bad. Once the non-western world melts down during the spring thaw, a number of baddies use [Google] maps for no good. Causing knee-jerk reaction by a number of governments to ban or highly regulate mapping. Especially China, who takes out WorldView-2 right after launch.

7) WorldView-2 Stuns GeoEye’s New Bird. Months after China whacks WV-2, WV-2 parts whack GeoEye’s new bird by having it’s debris scratch GE-1’s lens. Bill Gates secretly de-orbits GE-1 onto Sergey’s secret island Googleplex.

6) FOSS4G and the ESRI UC announce plans to combine in 2010. That’s after a prisoner exchange during a TC211 meeting.

5) Jeff Thurston discovers that GLONASS is really a space weapons system. Only because he watched a special on TV, then formed a rescue party that rescued a number of GLONASS engineers from captivity in Siberia. If he would only do that for Manifold users too

4) GooglePhone knows more about you than you do. Google releases the GPhone with its partners and eerily signs you up, books your car, room, and flight to attend Where 2.0 even before you own your GPhone. On a sad note, Glenn is tasered by his N95 when it discovers he decides to think about writing a comparison piece between N95 and GPhone.

3) Acronym soup! VGI, SDI, ESRI, FOSS4G, WTF? 2008 is the year we get acronym’d to death. It starts in DC with the ESRI FedUC and ends when SlashGeo stops with its sloppy seconds.

2) Surveyors reclaim the Earth—only because the lawyers let them. Dusting off the old chains, someone lobbies in DC hard enough to enact licensing for all geo professionals after a rash of high profile court cases that affect senators and representatives and the earmarked buildings, parks, and bridges named after them.

1) Nom de plumes. From me, to the Fake Steve Coast, to Fake Ed Parsons and the soon to be Fake James Fee. The fakes get unmasked; I stop posting b/c too many folks know who I am—and, yes, I will have to kill you; and everyone starts fake <insert name here> blog. On the bright side, in August, the Fake Jack Dangermond hosts the Fake ESRI UC and gives me my fake grad skool diploma.

Didn’t I mention this was a bad list?

Hey if millions of people aren’t having an edit war on this, then I might as well be the one who starts it. . .

Wikipedia defines GIS as:

A geographic information system (GIS), also known as a geographical information system or geospatial information system, is a system for capturing, storing, analyzing and managing data and associated attributes which are spatially referenced to the Earth. GIS is referred to as geomatics in Canada.

In the strictest sense, it is an information system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically-referenced information. In a more generic sense, GIS is a tool that allows users to create interactive queries (user created searches), analyze the spatial information, edit data, maps, and present the results of all these operations. Geographic information science is the science underlying the geographic concepts, applications and systems, taught in degree and GIS Certificate programs at many universities.

Geographic information system technology can be used for scientific investigations, resource management, asset management, Environmental Impact Assessment, Urban planning, cartography, criminology, history, sales, marketing, and logistics. For example, GIS might allow emergency planners to easily calculate emergency response times in the event of a natural disaster, GIS might be used to find wetlands that need protection from pollution, or GIS can be used by a company to site a new business to take advantage of a previously underserved market.

It’s not so different than from what is in all of our textbooks. It says nothing about neogeography. Huh?

That doesn’t mean that neogeography isn’t GIS. The definition of GIS itself above is as a system, but can mean a science, or a service. Data in, gospel out. Same would hold true for neogeography applications and knowledge using the systems, the science and the services. I hear often enough from certain people in town that the web mapping applications that neogeographers build aren’t GIS and their data isn’t reliable. It’s all about the right tools for the right job folks, and it’s the right data for the right job too. As Tim O’Reilly once said, “It’s about the data stupid.”

We know our media is changing, but know that some things will remain the same: the geoid as an equipotential “lumpy potato”, Tobler’s First Law of Geography, and people will always say they like maps when you tell them you’re a geographer. I suggest we as GIS and geographer folk understand that change is happening otherwise. If you’re not down with change, get your acetate out and exacto knife and go start a hobby and preserve that lost art.

It has always been about the story of human life. Mine, yours, and the Fake Ed Parsons. (BTW: When the Fake Ed was at OS, he wrote the story of human life.) And we better damn well work together to help us tell it together. It does us no good to dump software packages into the deepest darkest collection of cubicles and say, “This is GIS, this will make your life so much better.” Then leave with no training and no discussion about sustaining a GIS. Employees with spatial info will blow it off, and it’s already been blown off inside the home. That’s why building the canvases of geography around the world are important. Google Earth, Virtual Earth, Yahoo maps, just to name the big guys. The likes of OpenStreetMap and Wikimapia, and Flickr and others where we’re mapping our communities and mapping our lives. Yes, this is great stuff. We need to let it grow and understand it, and not to kick your grandma off of Google Earth while she’s mapping her life’s story because “she’s not a geographer.”

(Written from the ESRI infirmary using Jack’s laptop.)

That’s right, the folks at the 3D search site for NYC now has a Facebook app.

To all of the nay-sayers in my office: “I’m right! You can do that stuff in Facebook. So, take off!”